Brightcove Makes Sharing Video Simple

Recording and loading video to a website or social media sites can be cumbersome and take a lot of time. One app makes loading, sharing, and tracking video content simple.

Brightcove, listed as an ultimate syndication and distribution tool on Curata, offers an online video platform for adding custom video players to websites, social media profiles, and mobile destinations.

Smartphones already allow the users to capture and edit video from the device. The Brightcove mobile app allows users to capture and upload video to the website in two simple steps.

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Many free applications allow users to upload video and share content. YouTube, Magisto, and Vimeo just to name a few. What is really different about Brightcove are the features available after upload. Through the app, users can publish live content and manage the multiple videos from the website. Content managers are able to link videos directly to other sites like YouTube.

Brightcove Features

The Brightcove website allows users to adjust a number of settings to uploaded videos before publishing. Some features include choosing the encoding rate, specifying a custom domain name for all URLs, adding a logo, and HTML5 player delivery. Brightcove allows content managers to track analytics of videos and set distribution settings.Bright cove desktop picWhy PR professionals should use Brightcove

Brightcove is an excellent option for creating and sharing video content for Public Relations professionals. It is important to not only share content, but be able to track the placement and effectiveness of the content that is being shared. Brightcove allows content managers to track information like how long a video is viewed, where it is viewed, and what action is taken after watching the video. Brightcove gives content managers the power to control the video experience down to the look at feel of the video player and the website on which it exists. The service even offers the ability to provide video on demand.

Brightcove Possibilities

The Brightcove service is amazing and a trailblazer for PR professionals, but in the mobile world we live in, accessibility on the go is important. The app is easily accessible on the iPod, iPhone, and iPad. Video loads easily and quickly with an Internet connection. The mobile app is limited in that it only allows the ability to upload video. The multiple features available on the desktop service are missing from the app. Although users can access the app using the web browser on their mobile device, the ability to access those features in the app would make the app a better asset to PR professionals and content managers.

The Ultimate App for PR Professionals

The ultimate app for PR professionals would include the ability to manage video content similar to Brightcove, social media content similar to Hootsuite, and manage websites all in one mobile app. The app would also have a feature that shows trending online content related to the PR professional’s field similar to PR Newswire.

This Mobile App can Help Parents Become Better Educators

MyReadingCloudGetting 20-30 minutes of reading in every night as part of elementary school homework can be a bit of a challenge. Getting kids to comprehend what they are reading can sometimes seem impossible for parents and discouraging for kids.

Every now and then, it would be nice to say, “There’s an app for that.”

Well, there is…sort of. Nearpod is a mobile app that allows teachers to engage students with interactive content, collect and share student responses instantly, and track comprehension in real time. The app has a desktop version, and offers some free ready-to-use lessons.

Sounds like a winner. Except, it is only available to educators.

What the app lacks is the ability for parents to take advantage of the service. The student app only works in conjunction with the teacher app. Parents, the other element in a child’s educational development, could see just as much benefit as teachers if allowed to use the app. For those parents who are trying to understand why their kid is unable to answer simple questions about what they read, or looking for ways to help their kids improve on reading comprehension, Nearpod could be an excellent option.

WebMD states kids “read to learn” at ages 11-13. In reality, if kids are studying subjects like math, science, and social studies in 3rd and 4th grades, they are reading to learn much earlier, which makes reading comprehension more important early on.

Collaborating with Apple to feature the app in a commercial using traditional television and online through YouTube, Vimeo, and Facebook, would be excellent ways to create buzz and awareness about the app.

Videos detailing the personal experiences of parents and kids, similar to the Nearpod Love video could be used to attract the every-day parent to the app.

Nearpod could definitely attract a larger audience if it would just expand the app to parents.

The Exciting World of Public Relations

There’s no better time to enter into the exciting world of Public Relations. The Internet makes it easier for communications professional to excel. The prominence of social media can be an asset or a liability. Individuals freely type normally hidden thoughts on social media sites for the world to see.

Angel Jackson Public Relations Professional
Angel Jackson

When you enjoy what you do and you have the opportunity to make a career of what you love, I believe it’s important that you work to master your craft.

 

Angel has spent most of her adult life working as a communicator. This video takes a look at Angel Jackson and her journey as a Public Relations professional.