Recording and loading video to a website or social media sites can be cumbersome and take a lot of time. One app makes loading, sharing, and tracking video content simple.
Brightcove, listed as an ultimate syndication and distribution tool on Curata, offers an online video platform for adding custom video players to websites, social media profiles, and mobile destinations.
Smartphones already allow the users to capture and edit video from the device. The Brightcove mobile app allows users to capture and upload video to the website in two simple steps.
Many free applications allow users to upload video and share content. YouTube, Magisto, and Vimeo just to name a few. What is really different about Brightcove are the features available after upload. Through the app, users can publish live content and manage the multiple videos from the website. Content managers are able to link videos directly to other sites like YouTube.
The Brightcove website allows users to adjust a number of settings to uploaded videos before publishing. Some features include choosing the encoding rate, specifying a custom domain name for all URLs, adding a logo, and HTML5 player delivery. Brightcove allows content managers to track analytics of videos and set distribution settings.Why PR professionals should use Brightcove
Brightcove is an excellent option for creating and sharing video content for Public Relations professionals. It is important to not only share content, but be able to track the placement and effectiveness of the content that is being shared. Brightcove allows content managers to track information like how long a video is viewed, where it is viewed, and what action is taken after watching the video. Brightcove gives content managers the power to control the video experience down to the look at feel of the video player and the website on which it exists. The service even offers the ability to provide video on demand.
The Brightcove service is amazing and a trailblazer for PR professionals, but in the mobile world we live in, accessibility on the go is important. The app is easily accessible on the iPod, iPhone, and iPad. Video loads easily and quickly with an Internet connection. The mobile app is limited in that it only allows the ability to upload video. The multiple features available on the desktop service are missing from the app. Although users can access the app using the web browser on their mobile device, the ability to access those features in the app would make the app a better asset to PR professionals and content managers.
The Ultimate App for PR Professionals
The ultimate app for PR professionals would include the ability to manage video content similar to Brightcove, social media content similar to Hootsuite, and manage websites all in one mobile app. The app would also have a feature that shows trending online content related to the PR professional’s field similar to PR Newswire.