Cision’s Natalia Dykyj explains the Future of PR Software

The Future of PR Software 2016 sponsored by Cision is an overview of what to look for in Public Relations monitoring software. During this 60-minute webinar, Natalia Dykyj, Cision vice president of product, shows how to drive communication in the future by melding PR, content marketing and social media.


The purpose of this video is to explain Cision’s PR Software in 2016

The Future of PR Software 2016 sponsored by Cision is an overview of what to look for in PR monitoring software. During this 60-minute webinar, Natalia Dykyj, Cision vice president of product, shows how to drive communication in the future by melding PR, content marketing and social media.

The job of PR professionals is becoming more challenging. Add in traditional and nontraditional news monitoring, the task of conducting PR for a brand or company without the right software can be very daunting.

Data, analytics, and insight can be overwhelming for PR professionals. Using the right software can help. Cision’s Content Marketing Suite provides tools to create, publish, drive, and analyze branded content.

“A lot of people struggle with what to measure in the first place,” said Dykyj. “How do you define success in a PR campaign? Unless you have basically an army of analysts or data scientists, it an be really hard to extract actionable Intel that’s going to help you move your campaign forward.”

Dykyj is responsible for Cision’s flagship PR edition and social edition. In this webinar, she demonstrates PR’s true ROI by explaining PR’s place in marketing, and how to gain insights on PR and communication through targeted analytics.

Using screen shots, Dykyj demonstrates the importance of software like Cision’s with screen shots of the type of information you can get in one place to include social media, broadcast media, and other online content.

*Cision is a global media intelligence company, serving complete workflow of today’s communications, social media, and content marketing professionals. For more information, visit www.cision.com.

 

 

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