How to Measure ROI

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Trying to measure social media Return on Investment (ROI) can be tricky, and time consuming. Marketing Optimization Advisor Angie Schottmuller details how to measure ROI in the digital world. She lays out how to plan, justify and gauge the value of social media marketing. Angie offers a seven-step process that includes goals and tactics. She also shows you how to calculate ROI.


Angie Schottmuller helps organizations exceed goals, and better understand customers using data-driven technology and persuasive marketing psychology. For other great tips and more from Angie Schottmuller, visit her SlideShare page.